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Luigi Cappel's avatar

A great post thanks, Matthew. I agree with the concept of creation for yourself. I get the most pleasure out of the writing of a new song, and once I have learned to perform it, I'm looking for the next one. Sometimes I write for an audience, to entertain, but I enjoy playing with nobody in the room, and if I stop, I will stop playing. I can't imagine what it must be like for a star with a small number of huge hits that they have to play all the time. I could not do that with the level of energy that people pay to see and hear. I enjoy public speaking and creating presentations, but I never give the same presentation twice. I couldn't be the person sharing their life story over again, week after week with the precision and timing of a Ted Talk.

My Substack is my autobiography and I do like it when people message me, leave a comment, or catch me in person and tell me they enjoyed the read, but ultimately I don't write for a reader, at least not on Substack. But if the reader wants to come on the journey and enjoys it, I am grateful.

I do write for a fee, but that's a job. I get a brief, I write for a specified audience, with a specified objective. If I can add some personality, that's great, but sometimes it might just be taking the acronyms out of a technical article on the benefits of Microsoft Intune, to make it readable for the financial controller.

Whoops, I'm off on a tangent, but the point was per your header. Write for yourself, others MAY follow. If they do, great! If they don't, great! :)

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Lauren's avatar

Well done my friend! Great words and I am glad you are heading in the direction you wish to go!

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